Our last set of great answers to unanswered questions from Mariana Wagner’s recent Webinar, “Breaking Down the Barriers to Blogging”. Want to watch the recorded Webinar? View it here!
Q: Do you post identical blog posts on multiple blog formats? i.e., Active Rain and WordPress? Does that hurt your rankings?
A: I post my blog posts to my blog and then I post a truncated version on Active Rain with a link back to the original post – on my blog. Think of it this way, wherever you post it first will get the credit for the content.
Q: I have 3 niches, I market church buildings, foreclosures and short sales. Should I have 3 blogs? And can I blog once and have it fed to other blog locations automatically? thx.
A: Church buildings should be one blog and short sales and foreclosres should be another blog. Unless you have a custom/paid blog set up (ex: through the www.realestatetomato.com), you cannot automatically syndicate posts.
Q: when you enter the keywords in the SEO section of the website, do you put a comma between the phrases?
A: You would have to ask your website provider how that works for your particular site.
Q: what % of Mariana’s closings are foreclosures or short sales?
A: We no longer go after that market. In 2008/2009 about ¼-1/3 of our listing sales were short sales. Now we only have 2 short sales left on our books.
Q: How much time did it take you to set up your blog? Do you have assistants helping you?
A: A free blog (Featuredblog.com or wordpress.com) should take 1-2 hours to get fully set up. When it comes to writing real estate blog posts, I do that myself and it takes about 1 hour per post, and have www.bringtheblog.com help me with mortgage articles.
Q: so… what are some “calls to action” that would make someone call you after reading a blog, rather than calling some other realtor
A: The top 2 calls to action are:
- Search all Homes for Sale in [your area] >> linking to your IDX solution
- Find the Value of Your [area] Home >> linking to your CMA request page
Q: can a blog be used as a periodical newsletter to your sphere of influence?
A: Absolutely!
Q: if you use other folks videos and podcasts… can you do so if you reference where you got it from… that is, a NPR podcast about foreclosures… can you post that on your own blog, if properly credited?
A: If you find a video on YouTube and there is an active “embed” link next to it, then you are free to use that video on your site.
Q: What are “Tags” and why is important to use them?
A: TAGS are just a way to further categorize your blog posts. It is another way for people and search engines to know more about what your blog is about.
You can find me at: http://coloradospringsrealestateconnection.com/
Enjoy!
Mariana.
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